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How can I assess my needs for professional marketing and design services?

•  Identity &  logo development

•  Branding/Rebranding

•  Market positioning &  analysis

•  Collateral development

•  Demographics & segmenting

•  Lead generation

•  Ad development & design

•  E-marketing strategy

•  Direct marketing projects

•  PR/community outreach  

•  Website content & design

•  Event marketing

•  Invitations & announcements

•  More

Part of the answer is crystal clear - In today's world, any business that lacks a professional look and feel does not get due consideration from potential clients, and for that matter, lenders, vendors and virtually all other stakeholders.

If when you formed your business you took the "cheap template" way, or some other D. I. Y. approach (and you are not trained or have experience as a marketer or designer) then you may be sending an ineffective or even negative message throughout your marketing materials.

Often a business' best messages need to be uncovered and "massaged" into their appropriate and most effective form. This is not a job for your spare time. However, you will be needed for in-depth interviewing and probing for a marketing plan or identity project to be worthwhile. Again, you are the expert in your field.

It is recommended that you ask the opinion of current customers, vendors and even friends and family:

1. Does the look and feel of my business strike you as attractive and professional?

2. Does my company logo and/or colors make a meaningful connection with you?

3. Is the real answer to Can you believe I did it myself? "yes?"

Please remember that you need forthright and honest answers and opinions. The growth and future life of your business may be at stake, so demand the truth.

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