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Does my business really need a website if we don't sell anything online?

•  Identity &  logo development

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•  E-marketing strategy

•  Direct marketing projects

•  PR/community outreach  

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It is considered highly unwise by today's standards to have no online presence.

Obviously, a 'brick-and-mortar' business that wants to sell goods online or one that does its business exclusively by e-commerce must have a website. E-commerce websites are common even for small operations and the design and construction of their sites are crucial to their success.

But if you have no plans or desire to sell online, why would you need a website?

A non-commerce website can be viewed as a updatable catalogue or point of contact for your client base. This can be incredibly effective not just for attracting new customers to your business, but also for keeping existing ones interested and connected to you.

You want your customers and prospects to form and maintain a positive opinion about your business. There is no better way to keep your name in front of them and by means of e-mail marketing to drive them to your site, you can be assured that the carefully crafted messages you want these people to receive and understand will find them.

Compared to print advertising, adding a website or improving your existing one is amazingly low in cost. But one thing is for sure - any business without a web presence is at some level not taken seriously.

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