It's Not 2014 Anymore.
Can you even imagine getting through even one day without your smart phone?
If you can't, and have not yet considered including phone-friendly marketing communications, then you already see the power of this. If you don't have a smart phone, then please ask someone (quickly).
Smart phones and tablets have put an undeniable dent in laptop sales, and it appears that will only increase in coming years. Your company needs to be findable and viewable on these devices to have any chance today.
Your website should be mobile optimized and you may even consider having an app developed. The main thing here is that by not proceeding with tablet/phone-orientation, it looks as if you just don't care...stale and stubborn is never a worthwhile approach.
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