Social Media...Personality for a Company?
Maybe you already have your personal pages on social media but you've been hearing a lot about using this to promote your business. You've seen some other company pages but are having a tough time picturing what your's should be like.
The key to remember is that social media has potential to play the role of "personality" for your business. If you can attract your client base, these are great opportunities to further engage them into your company culture, entertain them and inform them. Getting them to participate in the conversation is a magical enhancement to their experience as your loyal customer.
Is social media going to actually generate new business? Only if you provide content that your clients believe is worth sharing with their friends. But the value of helping retain your existing clients alone is worth it.
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